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CREATEATHON | Wholespire — Food is Medicine South Carolina
24 hours. One nonprofit. Endless ideas. CreateAthon challenged me to turn a tight deadline into meaningful work for Food Is Medicine South Carolina. From developing creative concepts and presenting our final client pitch to being interviewed by WIS-TV, Columbia’s NBC affiliate, the experience challenged me to think outside the box, adapt quickly and make every hour count.
Location
Columbia, SC
Role
Creative Communications Team Member
Project type
24-Hour Strategic Communications Sprint
Client
WholeSpire / Food is Medicine SC
Goals
Refresh Brand Identity • Strengthen Communications • Increase Awareness
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CREATEATHON | Wholespire — Food is Medicine South Carolina
01
THE CHALLENGE
CreateAthon challenged me and my team to deliver pro bono strategic communications work for WholeSpire in just 24 hours, giving the nonprofit access to creative and communications support at no cost. Working against the clock, we developed a refreshed brand presence and new materials designed to help WholeSpire better communicate its mission and impact.
02
THE APPROACH
My team and I worked quickly to turn the organization’s mission into a more cohesive and engaging brand experience.
03
THE WORK
We developed visual assets, social content, promotional materials and concepts to strengthen WholeSpire’s communications.
04
THE OUTCOME
24 hours later, the ideas became something real.
Our team delivered a refreshed collection of strategic communications materials to WholeSpire at no cost to the nonprofit, giving the organization new tools to communicate its mission and impact. The sprint concluded with a final client presentation, and I was later interviewed by WIS-TV about the CreateAthon experience and its impact.
Our team delivered a refreshed collection of strategic communications materials to WholeSpire at no cost to the nonprofit, giving the organization new tools to communicate its mission and impact. The sprint concluded with a final client presentation, and I was later interviewed by WIS-TV about the CreateAthon experience and its impact.
05
MY ROLE
I contributed to strategy, content development and creative execution before helping present the final work to the client.
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