top of page
MY-KIM COLLECTION | PR and Marketing Campaign
A local boutique, a fresh perspective and a campaign built to make an impression. As team lead, I helped turn customer insights into A Devine Sense of Fashion, a PR and marketing campaign designed to boost My-Kim Collection’s visibility, connect with new customers and bring the brand to life in creative ways.
Location
Columbia, SC
Role
Research • Strategy • Campaign Development • Client Presentation
Project type
Six-Month PR Campaign
Client
My-Kim Collection - Denise Kim
Goals
+15% Online Visibility • +15% Sales
01
MY-KIM COLLECTION | PR and Marketing Campaign
01
FROM INSIGHT TO IDEA
My-Kim had strong local awareness but an opportunity to expand its digital reach and drive sales through the six-month “A Devine Sense of Fashion” campaign.
02
THE RESEARCH
Extensive primary and secondary research combined audience surveys, Instagram analytics, in-store observations and competitor analysis to uncover consumer behavior and identify key opportunities for My-Kim’s growth.
03
THE CAMPAIGN
A Devine Sense of Fashion brought the strategy to life through digital, influencer and experiential tactics.
04
FROM INSIGHT TO IDEA
Research shaped a strategy focused on turning local recognition into stronger digital engagement.
bottom of page