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NÖZ | Digital Marketing and E-Commerce
Through the Global Career Accelerator, I gained hands-on experience in digital marketing and e-commerce by developing a Shopify website for Nöz. From consumer research and SEO to brand messaging and website design, this project allowed me to combine creative thinking with practical marketing skills to build a more intentional online shopping experience.
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NÖZ | Digital Marketing and E-Commerce
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DESIGNING FOR THE CUSTOMER
I developed the site around a busy, environmentally conscious parent looking for safe and convenient products for her family. Her needs guided my messaging, imagery and overall customer experience.
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DESIGNED WITH PURPOSE
Customer insights shaped the site's messaging and visual direction. I used approachable copy, playful imagery and Nöz's colorful identity to create a consistent experience across the homepage, product content and About page.
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SEO + DIGITAL MARKETING
I conducted keyword research to identify relevant search terms and used those insights to optimize website copy and metadata, connecting Nöz's sustainability focus with what its customers are searching for.
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TEST. LEARN. OPTIMIZE.
I A/B tested calls to action and used conversion rates to evaluate which message better encouraged customers to shop.
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PROJECT OVERVIEW
I designed a customer-focused Shopify experience for Nöz, using audience research, brand messaging, SEO and testing to create an engaging online store that connects with target customers.
- Customer persona and empathy map developed for Nöz’s target customer, Mary the Mom.
- Nöz Shopify About page showing brand messaging, photography and website design.
- SEO keyword research used to optimize the Nöz Shopify website.
- Nöz call-to-action A/B test comparing two homepage button variations.
- Nöz Shopify homepage featuring sustainable sunscreen products and brand messaging.
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